So the FutureBook conference is behind us, but opinions are still pinging around the social networks like bouncy balls. It's good to know that people are talking.
I typed up all of my notes and quotes earlier today, ready to share with the Bloomsbury team, and took some time to reflect on the things that had made an impact on me. I found some talks more compelling than others. I mean, that's inevitable, right? Each year FutureBook is filled with people from across the publishing industry, all sitting in the audience for a slightly different reason. I'm always curious about which parts of which talks resonated with which people.
These are the quotes that resonated with me:
"If you don't cannibalise you own business, someone else will do"
Carla Buzasi
"Publishing an app is not a one-way transition, it's an opportunity to engage with your consumers in an ongoing, long-term transaction"
Sam Aspinall
"When it comes to staff, curiosity is the single most important thing. You must have a deep desire to learn about how things work to be successful in publishing right now"
Marissa Hussey
New voices = new ideas
New ideas = new audiences
New audiences = more books sold
= a better world!
Crystal Mahey-Morgan
"If you are a publishing company and you are not on Tumblr, what are you doing?"
Sanne Vliengenthart
"[Tumblr] audience is 51% female and 49% male"
Rachel Fershleiser
"Booktubers have 27m total views on YouTube and 426k subscribers"
David Ripert
"You can't buy your way into a community and, even if you could, would you want to?"
Rosianna Halse Rojas
PS Huge CONGRATULATIONS to Andrew Brodie, Aimer Media and the Bloomsbury Children's Educational team for winning Best Children’s Non-Fiction Digital Book for Let's Do Mental Maths 6-7 at the FutureBook Innovation Awards. Woop!
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